Podcast 17: Benefitting the Bottom Line with Localized Sustainability Stories & Messaging

In this weeks episode, the SCC welcomes Dean Waters and Eddie Van Pelt from VIMBY. Dean is VIMBY's founder and CEO, and Eddie is VIMBY's CFO and Co-Founder. Dean and Eddie will talk about the importance of making sustainability a key component of a cannabis company's story, meaningful strategy/messaging, and how having that story and messaging has a positive impact on the bottom line of the company. Dean & Eddie bring a really unique perspective to these topics that you really don't want to miss out on.